The 2012 Peer-to-Peer Event Fundraising Benchmark Study

Whether you need better ways to measure or compare the success of your existing event or want to strategically add a new event to your fundraising mix, understanding how different types of events perform is critical to maximizing success.

The 2012 Peer-to-Peer Event Fundraising Benchmark Study is a starting point to help you identify the key tools and metrics to make more confident, data-driven decisions about your event fundraising programs.

In this Study, our analysts share:

  • Which types of events are ideal for your organization
  • Performance by event type
  • Tips for boosting participation and donations
  • How Blackbaud P2P fundraising solutions can help you plan and execute successful events

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